Project Overview

The Indiana Justice Project (IJP) is a non-partisan, non-profit legal advocacy organization that uses all the legal tools at its disposal to ensure equal justice and opportunity for all Hoosiers. In its infancy, IJP was strategically well positioned to establish itself in the law community but lacked the identity necessary to attract supporters and build brand awareness. IJP approached Mapt Solutions to help it define its brand identity.

Our Approach

To gain a better understanding of the unique gaps in the Indiana legal framework that IJP would fill, Mapt met with organization leaders and identified opportunities for IJP to differentiate itself in the landscape.

Mapt assisted IJP with selecting a name and creating a visual identity aligned to the organization’s vision. Mapt then created a resource kit that IJP could use to roll out its brand across all the developing organization’s channels.